Sony had to climb many mountains in order to be
nowadays on the place they are. As many other huge companies, they had to
restructure all its individual product companies and processes, in order to be
easier for them to adopt common platforms using the PC technology. All Sony
factories are driven by a desire to improve quality and reduce cost, employing
lean production and “just in time manufacturing techniques” to maintain a
competitive cost advantage and therefore lower prices.
Every human being aspires to be someone who transcend
in life, someone who can be consider as an inspiration for others, everyone
would love to leave a mark on the path they’re crossing. Maybe this wasn’t the
first thing in mind of Sony’s founder, but without doubting along the process
it becomes one of his principal motors.
All over the world, technology companies are in
constant creation and innovation, Sony’s main competitors are Panasonic
Corporation, Philips Electronics and Sanyo Corp. In this business environment,
there will always be someone who implements a new thing, new software, a
highest definition to the camera, 5 inches more to their screens.
The big deal between all those, is how are they going
to continue been the top of mind from their targets? Which strategy is more
efficient to implement? How can they develop new and innovating marketing
campaigns? I can affirm that the main key to success in this challenging and
competitive technological industry is an effective innovation and having a
constant improvement of new products, systems and processes; based on a process
of imagination, creativity and inspiration.
Sony has been looking for advances in technology and
ways in which they could innovatively improve lives of the people who use them,
all along the growth of the corporation. It’s so important for them to have
acknowledge from all the diversity and the different cultures that may be
present in every place (country) that they are venturing, knowing that the
things that one region needs, may not be necessary on another one and it would
not matters if they are abreast.
Sony needs the association with different brands in
order to conceive a “win-win” methodology, in which we can represent how both
of the companies grow at the same time, and being associated to a huge monster
as SONY will help to achieve confidence from their customers and the brand will
be positioned. By the other hand, some local economies will be several affected
by the venturing of this company by absorbing all their possible clients
because they are recognized enterprise with a long trajectory on the
marketplace, giving the customers the confidence that they are high quality
products and will give them some status.
Clearly
it’s important to reaffirm that the world of consumer in electronics can be
divided in 4 groups: the entertainment world of music and games, the personal
computing sector, communications with cellphones and the wired world of
television, video and cable set top boxes. All these
segments are merging as digital technology and it’s been increasing the
potential in each area, Sony’s aim is to create a network environment in which
consumers can access to a specific video or audio selection whenever they want,
by this they are winning point at the market as they make the navigability so
much easier for the clients.
Sony, as a manufacture industry, kept looking for advances in technology
and ways in which they could innovatively improve lives of the people who use
them. They has a reputation for introducing products that are accepted by
public opinion. In recent years, Sony has been dedicated to implement technologies,
packaging and transportation seeking energy savings, excessive waste disposal
and protection of species. Through this idea, Sony is getting closer to young
audiences and promotes, on their more mature buyers, the care for the planet,
among the next generations.
This amazing conglomerate should be used as an example of success,
showing that every process and growth needs to have some falls on their
records.
